Value Communication
I translate research evidence into compelling value stories that resonate with healthcare decision-makers.
All successful market access strategies depend on establishing value propositions that are meaningful for the decision-makers who facilitate access to and uptake of healthcare interventions.
In my value communication practice I use a broad range of channels to demonstrate a product’s clinical, economic and societal benefits. In addition to developing peer-reviewed publications for high-impact journals, I deliver engaging conference and symposium presentations and partner in the development of asynchronous content such as podcasts. I also develop user-friendly, interactive, customer-facing tools, such as budget impact models, that enable sales teams to tell value stories that are customised to real-world scenarios.
Today, more than ever, decision-makers are ready to change their views and preferences in response to the influence of key opinion leaders. As an adaptable and confident communicator, I am trusted to speak authoritatively on the impact that healthcare innovations have on the value, efficiency and effectiveness of care.
